Websites & Shops
-
SEO for an online business that has to sell
SEO is pages that answer a search and can convert. Keywords without a page job are a hobby.
Read article -
Copywriting basics that still convert
Copy is not decoration. It is the sentence that makes someone do the next useful thing.
Read article -
The marketing funnel is more than a landing page
A landing page is one step. The funnel is every message from first view to paid work.
Read article -
What a landing page is actually for
One page, one audience, one action. Everything else belongs somewhere else.
Read article -
Shopify: from first shop to a store that can grow
Shopify is fast to start. The work is checkout, apps you actually need, and ops that survive the second busy week.
Read article -
WordPress hosting that does not fall over
Hosting is speed, backups and a PHP version you can live with. Cheap shared boxes fail at the worst moment.
Read article -
WooCommerce: a real shop on WordPress
WooCommerce is powerful because it sits in WordPress. It is also easy to overload with plugins.
Read article -
WordPress editors worth using
The editor should get out of the way. Page builders that own your content will own your next redesign.
Read article -
WordPress themes: a practical guide
A theme is the skin. If it ships a page builder you cannot leave, it is also a lock.
Read article -
WordPress plugins: a beginner’s filter
Plugins add power and attack surface. Install few, name why, and delete the rest.
Read article