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WordPress is open-source software for publishing on the web. You run it on a host, or someone hosts it for you. The core is posts, pages, users and themes.
The plugin and theme ecosystem is why it won. It is also why neglected sites rot. Core is solid; the extras are a garden you have to weed.
Use WordPress when you want ownership of content and templates. Have a plan for updates. That is the difference between a durable site and a locked builder demo.
SEO is pages that answer a search and can convert. Keywords without a page job are a hobby.
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Copy is not decoration. It is the sentence that makes someone do the next useful thing.
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A landing page is one step. The funnel is every message from first view to paid work.
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