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A content management system stores pages and posts in a database and lets people edit them in a browser. WordPress is one. The alternative is files on a server and a developer for every typo.
A CMS earns its keep when marketing can ship a page without a ticket. It costs when every layout is a special case and nobody knows which plugin owns the footer.
Pick a CMS for the editing job you have. Then keep the stack small enough that a new hire can publish on day two.
SEO is pages that answer a search and can convert. Keywords without a page job are a hobby.
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Copy is not decoration. It is the sentence that makes someone do the next useful thing.
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A landing page is one step. The funnel is every message from first view to paid work.
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