Blog
Practical notes on software, marketing and the systems behind a working product.
Start here: the five settings the editor never asked you for
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The psychology behind gamification
Play works in serious products when it feeds autonomy, competence and relatedness — not when it is a slot machine on a login screen.
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How gamification supports cognitive development
Well-built play trains attention, memory and problem solving. Cheap play only trains clicking.
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Gamification that works in e-learning
E-learning fails on motivation. Game rules help when they sit on a clear lesson, not on a progress bar alone.
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Make learning progress measurable
If you cannot see where learners stall, you cannot fix the course. Game events are just data with better names.
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Facebook reach and engagement that still work
Reach follows a clear offer and a conversation, not a daily meme quota.
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Starting and growing a YouTube channel
YouTube grows when one viewer problem is solved in the title, the thumbnail and the first 20 seconds.
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SEO for an online business that has to sell
SEO is pages that answer a search and can convert. Keywords without a page job are a hobby.
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Copywriting basics that still convert
Copy is not decoration. It is the sentence that makes someone do the next useful thing.
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The marketing funnel is more than a landing page
A landing page is one step. The funnel is every message from first view to paid work.
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